‘Marketers who turn to e-mail service bureaus with specialist expertise achieve purchase rates four times higher than marketers who keep all their e-mail operations in-house’

- Forrester Research

Value Added Retention Campaigns
Effective Digital Messaging campaigns are highly responsive and can attract your customers back to your website and your contact centre. By developing innovative and creative customer retention campaigns delivering information of value to your customers, combined with product promotions, you can both:

	Add value to your products and
	Increase your customer loyalty

The One Stop Shop
Frontwire provides you with fully outsourced, high quality Digital Messaging Retention Solutions to ensure that the effectiveness of your communication is maximised over the long term to help you increase your customers’ lifetime value.

© frontwire 2006

Reuters sell more reports from their Value Added campaign.

1. Develop Retention Campaign Strategy
Time spent planning upfront will substantially increase your results.

2. Build Permission Based e-Contact Database
A variety of online and offline techniques can be used to build your effective permission based e-contact database.

3. Deliver Value Added Campaigns
Content is king. The ongoing success of your campaigns will depend on the value, relevance, and timeliness of your message and product/ service promotion.

4. Attract Customers to your Website or Contact Centre
Every message should have a clear call to action to attract your customers to the most appropriate channel.