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the art and science of digital messaging
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* * * The Art & Science of Digital messaging

New Opportunities for Marketeers
Recent advances in digital messaging technologies and the prolific adoption of e-mail and mobile phones have changed the marketing landscape. Marketeers can now communicate with large numbers of their customers faster, more frequently and in a more targeted way than ever before possible.

The Art & Science of Digital Messaging

To help marketeers and take advantage of these advances, Frontwire has developed a unique and highly innovative Messaging Platform. We combine this with a range of high quality services, proven methodologies and rigorous processes.

Complete Business Solutions
But Frontwire delivers far more than just messages to your customers. We focus on developing and delivering complete solutions to support your business objectives.

These solutions can:

* Increase your customer loyalty and retention rates
* Help you win new customers
* Increase understanding of your customers needs

If you have responsibility for delivering these results within your organisation or on behalf of another organisation, we believe you could benefit from exploring this website further and contacting us to discuss your needs.

© frontwire 2006

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Digital Messaging Benefits

Highly Responsive
Response rates of between 10% and 20% are very common, with 80% of responses being received within 48 hours.

Cost Effective
With no paper, print or postage costs, Digital Messaging can dramatically reduce the costs of your Direct Marketing campaigns.

Highly Targeted
You can send totally personalised and customised content directly to your customer.

Interactive Content
Most e-mail clients now support HTML. You can even stream video directly into an e-mail.

Rapid & Detailed Reporting
Track and report on all messages that are received and opened, and tabulate how many links are clicked on to, for a better understanding of your campaign’s effectiveness.

Easy to Test
Test different designs, editorial and headlines for their impact and to help you learn what works best.

Brand Building
Build brand awareness by keeping at the front of your customers and prospects minds via their inbox.

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