Permission & Direct E-mail Marketing From Frontwire

Managing the information that is required to maximise the success of your campaigns is a complex task. Frontwire simplifies this task for you by providing a complete outsourced solution that includes:

Data Capture
As well as capturing customer information from web-forms, Frontwire captures and processes real-time campaign response data, including subscriber action and feedback. This data can be used to improve the success of your future campaigns and increase your understanding of your customers.

Data Hosting
Frontwire can securely host your campaign database and enable you to securely access and update it online. We can also allow your customers and prospects to amend the information you hold on them, thus directly reducing your database administration.

Data Profiling
We harness the data that is collected by using advanced data profiling techniques. Frontwire is able to perform in-depth analysis of huge volumes of data, producing detailed reports in a variety of formats.

Profiles can be either demographically or behaviourally based and the difference is important to your business. Customer behaviour is a much stronger indication of your future business than demographic information will ever be. So customer behaviour profiling is critical to a company interested in keeping their customers and increasing their value.

Data Modelling
Models build upon customer profiles. They look at customers who are engaging in certain behaviour and try to find a commonality in them. You can use models to help you answer marketing questions about your customers, such as ‘who should mail?’, ‘should I mail some customers more than others?’, and ‘how much incentive should I provide to get a customer to do something?’.

Data Cleaning
Frontwire can clean your database and maintain its cleanliness to ensure: you have no duplicate records, that data types — including phone numbers, e-mail addresses and so on — conform to the correct formats; and that your lists are de-duplicated against recognised suppression lists, including your own and the DMA e-mail preference list.

By 1999 humanity accumulated its first 12 exabytes (10`18 bytes) of information. According to a study conducted by The University of California, Berkeley, by the end of 2002 the second dozen will have been accumulated.