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 * * * Managing Response

Managing ResponseSuccessful campaigns can drive response to several contact points including the web, contact centre, or e-mail inbox. Each response represents an opportunity to develop a customer relationship and must be effectively managed.

Different campaigns should direct customers to different contact points depending upon the campaign objectives and the available resources. Frontwire can help you manage this response in the most appropriate way.

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Frontwire Provides *
* A complete outsourced contact centre to manually handle e-mail and telephone response.
* Bespoke microsite development to act as an entry to your website or with stand-alone functionality.
* Microsite action analysis.
* Bounce’ and ‘Out of Office’ e-mail management.
* E-mail routing.
* E-mail auto-responders.
* Full response tracking, including URL click-throughs.
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