You can dramatically increase your campaign response rates by incentivising your prospects and customers using appropriate promotions. These could be as simple as providing useful white papers. Alternatively, you could look at more complex promotional mechanics with cash rewards and prizes.

Frontwire provides a range of promotional mechanics including:

	Virtual Scratchcards; Lotteries; Match and Win games.
	Coupons — branded and personalised, reimbursable at given retailers.

Each product can be adapted for your marketing environment in order to entertain your customers and help influence their behaviour.

They are especially effective at: helping you gather market information; building ‘Opt-In’ permission; creating viral campaigns; driving traffic to your website; and rewarding customer loyalty.

To support your incentives, Frontwire provides:

For Games —
Artwork for game pieces; a unique security system; drawing of winners; guaranteeing payments; and post promotion reports.

For Coupons —
Branded coupon design; redemption handling; reimbursing retailers; and post promotion reporting. Both the system and security have been approved by underwriters too.

Frontwire uses a security system that has been endorsed by Deloitte & Touche and has been used in the successful running of the first ever $1billion lottery. Promotions can be priced on a fixed cost basis if desired. But it can cost as little as a few pence per entry if that pricing option is preferred.

© frontwire 2006