Upfront campaign planning is essential if your campaigns are to be a success. Frontwire takes a rigorous approach to understanding your key issues and marketing objectives so that we can develop an effective strategy that will drive your campaigns through to execution.

Core to your strategy is a Campaign Matrix (see above) that will identify the key elements of the campaigns that you need to develop and build on. With this in place, you can then concentrate on maximising the success of each campaign.

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The strategy is developed by a joint ‘Project Team’, with input from both Frontwire and your organisation to ensure that:

	It fully supports your objectives.
	Campaigns are delivered on time and within budget.
	All members of the team understand their responsibilities.

Your strategy should cover the following areas:

	Campaign Matrix
	Stakeholder segmentation
	Data structure, security, storage and transfer
	Content requirements
	Response management
	Reporting requirements
	Resources and budgets
	Division of responsibility and tasks