Frontwire’s full solutions are based upon an eight stage cyclical methodology that ensures we meet an organisation’s continually changing needs and objectives.

These steps are fully supported by Frontwire’s services and technologies, although we are happy for your organisation or other third party companies to deliver the services to support the methodology.

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1. Set (& review) Objectives
Each campaign should have clearly defined objectives.

2. Develop Strategy
An effective plan ensures successful execution.

3. Permission & Information
Understand your customers’ needs and verify they are happy to be contacted.

4. Content Development
Effective campaigns deliver content that the customer will find of value.

5. Deliver Messages
Messages should be thoroughly tested before delivery.

6. Manage Response
Manage response via e-mail, the web or call centre.

7. Update Information
Information may be gained from what customers have done and what they have said.

8. Analyse Information
Findings can improve further campaigns and operations.