Q. Why should I outsource my e-mail marketing and operations?
A. Independent research has shown that companies that outsource their e-mail marketing see substantially higher response rates and return on investment. By outsourcing to Frontwire, you can avoid any fixed costs in hardware, software, connectivity, security, and qualified personnel. You can also benefit from our experience developing and executing campaigns across many companies and tap into our services on a flexible basis according to your needs. This enables you to concentrate on developing your strategy and feeding back your findings into your company.

Q. What sort of response rates can I expect?
Response rates will depend upon many factors including: strength of your relationships; value of content you deliver via messaging; appropriateness of promotion; timing; incentives to respond; response mechanisms; editorial style and message headlines.

Therefore and average response rate is fairly meaningless, however Frontwire regularly generates Click Through rates from e-mail campaigns of between 10%-40%.

Q. Is Digital Messaging SPAM?
A. Digital Messaging can be used to SPAM people. SPAM– a term coined from a famous Monty Python sketch – and also know as UCE or Unsolicited Commercial E-Mail, annoys users and can discourage e-commerce and damage relationships.

However Frontwire stands firmly against the use of SPAM and uses Digital Messaging to communicate on a strictly ‘Opt-In’ basis. This means that recipients of an e-mail have given an organisation permission to contact them.

Q. How much does it cost?
A. One of the most compelling benefits of e-mail marketing is improved marketing economics. As each solution we provide is unique, it is difficult to provide a simple estimate of costs, however below is a list of some of the approximate costs that may be incurred in outsourcing your solutions:

	Message delivery (from 1p per message)
	Strategic planning and project management (approx £800-£1,000 per day)
	Design (£600 to £800 per day depending upon format)
	Editorial (approx £400 per 1,000 words)

Q. Who owns the data?
Your customer information remains your property at all times. Frontwire will not use, rent or sell you data unless you request them to.

Q. Will my data be secure?
A. Frontwire has in place rigorous security policies to protect your data. In most cases, our clients data is more secure with us that it is within our clients For more information, review our security policies.

Q. Should I use HTML or Text in e-mail?
A. HTML e-mail provides you with far greater opportunities than Text e-mail for: enhanced design and branding; content layout; personalisation; navigation and greater interactivity. However, not all e-mail clients support HTML so if you do not know what e-mail client a recipient has, or they have not given a preference, is important to send HTML and text as a ‘multi-part alternative’.

For example the following clients cannot read standard HTML: AOL 4.0, 5.0, CompuServe 4.0, Lotus Notes 4.6, Eudora 3.1.

Q. I have a database and content; will you just send my e-mail?
A. Yes. Our solutions are tailored to your requirements and we can provide as much or as little additional service as you require.

Q. How long does it take to start a Digital Messaging campaign?
A. If you provide the necessary content and database, Frontwire can execute a campaign within days. If not, we are very fast to respond to your needs and can turnaround campaigns within a week if required.