Email Marketing can help you win new customers and retain existing customers by engaging them in dialogue with your company, building brand mind-share and trust, and adding value to your products or services with useful information.
Successful acquisition campaigns are planned in detail before the first message is delivered.
A variety of online and offline techniques can be used to build your effective permission based e-contact database.
Build brand awareness and trust through the regular delivery of quality content. This can then be leveraged with well- targeted promotions.
Your promotions should have a clear call to action to maximise your response. The prospect may be guided towards the web, your call centre, or even to a seminar – all of which gives you the opportunity of converting them in to a fully-fledged customer.